Event branding for AIGA Leadership Retreat national conference.
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/7fc4081bf9e8c3bd9ab1528cdfbccefc/9a867b7483a064759e672cd9_rw_1920.jpg?h=e2879492adb76edd32288a61f87e54ef)
It was quite an honor when AIGA asked us to brand their Annual Leadership Retreat. The event was to be held at the historic and ostentatiously gilded Amway Grand Plaza Hotel.
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/7fc4081bf9e8c3bd9ab1528cdfbccefc/bfd9b38edcd57129b7a1e20e_rw_1920.jpg?h=92f184279f7aa2e3ba1bc3bacf86f463)
Patterns found at the hotel and natural scenes of West Michigan helped us create a visual parody of the movies of Wes Anderson with local flavor. (And what designer doesn't love his movies?)
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/7fc4081bf9e8c3bd9ab1528cdfbccefc/e98c42b7edd1c9b5f2848f58_rw_1920.jpg?h=2c6ab663e53d6609d93e5f8376012290)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/7fc4081bf9e8c3bd9ab1528cdfbccefc/a560162cbbb9d4976e54e975_rw_1920.jpg?h=0f37fc291fc10c34a74a31ed84935afd)
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/7fc4081bf9e8c3bd9ab1528cdfbccefc/d01ae695e36863636610d065_rw_1920.jpg?h=db0fafbe7d4a6fe708a2f1084e8bcd26)
Then we went junking... and found plaster baby arms.
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/7fc4081bf9e8c3bd9ab1528cdfbccefc/a507a7dc7a40f7799c1b333a_rw_1920.jpg?h=c183ffd4c7572456a4d152e6f06742d2)
And ceramic birds.
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/7fc4081bf9e8c3bd9ab1528cdfbccefc/ba546487749792feff9ee2d3_rw_1920.jpg?h=1e17ce4eed9a097beee61cc6366632d8)
And many other oddities. All of it came together in emails, banners and on the web.
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/7fc4081bf9e8c3bd9ab1528cdfbccefc/97ddd70d01900331cf2f042f_rw_1920.jpg?h=e1c9e6ca04b438b8f4666cadd03d1060)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/7fc4081bf9e8c3bd9ab1528cdfbccefc/26544c5c7ffce46cc44e543a_rw_1920.jpg?h=6352f9d51495ffd4549d46c1305ed67e)
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/7fc4081bf9e8c3bd9ab1528cdfbccefc/e2f6f02b54b2d0dd277fd249_rw_1920.jpg?h=70204c442695b51ccb78f92e64c5ca8f)
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/7fc4081bf9e8c3bd9ab1528cdfbccefc/5c4837ad7c025979e85f9807_rw_1920.jpg?h=680484966a97b595d207ec89d6e69c38)
Event Schedule
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/7fc4081bf9e8c3bd9ab1528cdfbccefc/e5059b5aeefb182d4c796a3c_rw_1920.jpg?h=30a960313caa8074e1fd811c59e2559a)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/7fc4081bf9e8c3bd9ab1528cdfbccefc/92471ceaedaa606c3496fb63_rw_1920.jpg?h=d619097f07ea74c2468857e7341fe527)
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/7fc4081bf9e8c3bd9ab1528cdfbccefc/57dabc1ccf0d6d7aee93aee0_rw_1920.jpg?h=e000d686672ab4e9fa67471b47a7235a)
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/7fc4081bf9e8c3bd9ab1528cdfbccefc/53c0ba9574ee0c1de7caf4d3_rw_3840.jpg?h=b58f4067fdfd2869bfe25fd02a0b7405)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/7fc4081bf9e8c3bd9ab1528cdfbccefc/872636880b87a11a25d54cd6_rw_3840.jpg?h=186d0dc48b7e3d2d5ee1fea418fd36b4)
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/7fc4081bf9e8c3bd9ab1528cdfbccefc/e8faafa13deca8d11fd0ab5d_rw_3840.jpg?h=6cf058c7b944af68140369b788019206)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/7fc4081bf9e8c3bd9ab1528cdfbccefc/0970bdffedd5347fed2730f3_rw_1920.jpg?h=60c8a80bfb689bfdd8aefddd3ae20ac4)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/7fc4081bf9e8c3bd9ab1528cdfbccefc/846e330776bb2c76638ab920_rw_1920.jpg?h=01b8ac047bc8746167d23cf92973517f)